Pitch Perfect: Making a Start

Myself, Joe, Emma and Ciara have decided that we are going to work together on our new PPP brief that requires us to set-up and pitch an animation company. I thought this was a good group to be in as we all seem to have similar work ethics and the work we produce doesn't seem to be drastically different in terms of media and program preferences. We also didn't particularly have preference for what area of animation we want to specialize in either, which I thought was initially going to be a good thing as I thought this would allow us to be quite broad with what work we could produce as a company. We soon realised that because we didn't have a preference our options we TOO broad, and it was becoming increasingly difficult to think of what we could do as a company.

We sat down and made a list of all the things we were interested in and what skills we thought we possessed, and we realised that 2D was a common element in all of our lists, and that we all liked using Photoshop and After Effects, so thought it was a good idea for our company to specialize in those areas. We also decided that we will tackle all areas of animating, as we are all capable at post and pre-production as well as the animating itself.

Now we had decided how we were going to make work, we then had to decide on what it was we were going to produce and who for. We discussed what it was we were passionate about and what it was we wanted to make, and I soon realised I have absolutely no idea. I have so many interests in so many different areas (Eg. games design, stories and film & TV, advertising, info graphics) that I was willing to go with group majority vote on this one; I basically just want to create. Ciara mentioned that she was interested in advertising, but was more interested in the adverts that are creative and get their information across by using a story, whereas Joe and Emma were both interested in storytelling. In the end we have chosen to be open-minded with what kind of genre the work is, but it must be narrative driven. We are going to be STORYTELLERS, that are "serious about having fun".