Brand Me: Creating a Vimeo Account

I have recently made myself a Vimeo account with the same branding as the rest of my social media. I thought it would be beneficial for me to set up an account, so I could have a professional page where all my finished animations could be found. I upload all my videos to YouTube and my blogs anyway, but they can get lost among other work and test animations.

Vimeo Account

A Talk With Barry Purves

A while ago, we were lucky enough to have Barry Purves come in to talk about his work and give us tips to help our practice. His work was so beautiful that it made me want to drop everything and start a career in Stop-Motion Animation and I found it particularly inspiring when he talked over his animations, breaking down each scene, telling us about what was happening and the reasoning behind each decision made, especially with Plume.

Still from Plume

Plume is a about a "primaeval winged man" that "falls to earth and is robbed of his freedom by his alter egos. He finds redemption by casting off his former existence", and according to Barry, is a "textbook 3 Act structure". Whilst watching, Barry explained the importance of shot framing, and how he had always shown the character facing and travelling right to left, to show his journey and the geography of the scenes. It was also made sure that the character fell from the top right hand corner of the frame when he was beginning to struggle and experience trauma, and rise up towards the top left hand side of the frame when he is beginning to heal in the end. The lighting and colour that was used also helped to portray how the character survived trauma. For instance the white character on a black background shifts to a darker character on a light/white background when he is recovering at the end of the animation. 

Barry's Tips:

- Try to keep a 'front' to your compositions. Sometimes it can make things confusing if you start working from the 'back' and view more than 180 degrees. 

- Similarly, always cut to things that are in the same relation to the frame. For example, if you have a wide shot of a character laid down and want to cut to a close up of the face, make sure to keep the same shot framing, otherwise the cut can be quite jarring and/or confusing. 

Example of Shot Framing

- Blinking out of sequence can help create un-nerving characters.

- Even the smallest gesture can greatly improve the story-telling

- "Tell stories to say 'I'm here'"

- Use colour, editing, texture and lighting to help tell your stories.

- 'Masks' can be used to help talk about ourselves, and are often used to aid storytelling. For instance, Mary Poppins is a mask that helps us see the damage in the family, and she helps the family see this so that they can heal. Mary's Umbrella is her mask that allows the audience to learn more about her character as she talks to it. 

- Have a good showreel for when you leave.

I thoroughly enjoyed listening to what Barry had to say, especially because he talked with such passion about his work. I thought the way he captured movement in his animations was astonishing, his love for theatre clearly shows in his work, as the characters really put on a performance that makes for very touching pieces. This is definitely something I would like to strive for, and shall practice in future projects. 

Creating Game Art: Jim The Annoyed - Menu Screens and Other Components

(I actually posted about this a few months ago, but I accidentally deleted it - oops)

The second task I was assigned to do was to create a menu screen for the game. The predetermined environment was simply going to be set outside, and the platforms were going to be made of grass and mud, so I thought it would be a nice idea to have the menu screen made in the same way. I made a sprite sheet of grass and mud titles, then made up a screen to the required dimensions.

Game Components

Animated Menu Screen

I also made a death screen and a paused menu in the same style as the menu screen, so that there was consistency within the game's style. 

Sadly, there hasn't been any further progress made with the game, as James now has other responsibilities with University. Because of this, I don't have any further evidence of my art and how it looks in game, but it maybe something that we begin working on again in the summer, once the university year has finished. I definitely hope so, as I have thoroughly enjoyed working on this project and I have liked experiencing what it could be like working on a game. 

Brand Me: Making a Promo-Pack

As I already had made myself a business card and a creative CV, I thought it would be wise to make a promotional pack. I completed the pack by making a letterhead, as well as a mock-up of a CD/showreel case and stationary. 

I'm really pleased with how well my branding has gone and how professional it all looks. I like the consistency in style and colour, and the way I have presented it above makes it look like the blue hasn't been over-used. It's definitely beneficial to me that I have made this pack, and I think it would help me further to get a physical copy; not so much the letter head and stationary for now, but I should definitely have at least a showreel and business card to hand if I attend any events or festivals, so that I can get my name out there. 

Brand Me: Creating a Showreel

In order for me to put together a showreel, I first needed to create an ident. I wanted to incorporate my Logo, so I tried a quick animation in After Effects. 

First Ident Attempt

I liked the general motion of the ident, but I felt that there was something missing. It seemed a little too simple and it didn't scream 'animation student' to me, so I thought of how I could make it do this, and I thought "hey, animating the logo might do the trick". 

As my logo is just my face, I couldn't think of a great deal of things I could animate. I first thought of making the logo smile, but I didn't think this was much of an obvious motion/gesture, and it might be easily missed because of the size of the logo in the ident. Instead, I opted for a wink, because it was more obvious and required a bit more movement that would stand out more than the smile. I also thought it was a little corny which I thought suited me quite well. 

Final Ident

I really like how my ident turned out. Making it has restored some of my confidence at animating digitally, as I avoided cutting corners this time around. Some frames did take me quite a while to get right, but I found that using the pen tool for some of the features/the longer lines helped, and I have been able to make a nicely flowing motion. 

Icon Comparison

To animate my logo, I felt that I needed to tone down the level of detail, and at first I thought the difference in style between my logo and ident animation was going to be an issue. I thought about replacing my logo with a frame from the ident, so that there would be more consistency, but I was fond of my logo as it was. In the end, I decided that this wasn't going to be an issue. The characters are drawn and coloured in a similar manner, and the colour scheme is still consistent with the rest of my work, so therefore I think it's okay that there's a little variation between the logo and ident. 

Now that my ident was finished, I could move onto putting my showreel together. I started by trying to find a suitable soundtrack to accompany my work, and after hours of searching I found one that I liked. It was just a bit too long though at one and a half minutes, so I had to do my best to make the end of the clip flow with where I had trimmed the file, as I didn't want the music to just fade out mid song. It was a painful process but I think I did a good job and it wasn't all for nothing. Besides for being for my showreel - obviously - I have discovered that I don't want to pursue sound design and editing, meaning that I'm finally starting to narrow down on what it is I want to do, because as it stands, I still have (next to) no idea. 

Showreel First Draft

I thought I was on the right tracks with the first draft of my showreel, but I think I had made some of the clips too long; especially my infographic clip. I cut some of the scenes down, which meant I had to find a selection of little snippets to fill the gaps. I had to mix them up a bit so there wasn't scenes from the same animation too close together, whilst still trying to focus on starting and ending on a strong note. 

Final Showreel

My second attempt was much better, and I'm happy to declare this as my final showreel for 2016. I showed a couple of students my showreel to see if there were any changes I could make, but I actually didn't get criticized . Instead I was praised for how some of my scenes transitioned, which was great!

Brand Me: Designing a Business Card

Having no previous experience at designing business cards, I quickly did a google search of creative cards before I got started on my own.  I particularly like these designs as they are clean and professional. They don't use too many colours and they have a nice layout, which is what I would like to achieve with my own business card.

Business Card Research

I made a couple of different designs and layouts, and made sure to make the card consistent with the rest of my branding (same logo, font and colours). I have seen and been given cards before that have had a still from an animation or piece of art work on the front of the business card (or the back, depending on how you see it), and I thought it would be a good idea to do this with my logo instead. I experimented with whether text was going to accompany the logo, and if so, where it would sit and how big it was going to be. I did the same with my contact details.

Combinations of Front and Back

I was unsure which combination I preferred, so I asked others about their preferences to see whether this would help me decide which to go for. There wasn't a definite winner, though options 1,5 and 8 were selected the most frequently, so in the end I just went with my own instinct and combined the back of 1 with the front of 5.

Final Business Card Design

Now I have a design I am happy with, I will be able to get some cards printed for when I attend festivals or events so I can hand them out and get my name out there. 

Lecture on Sound Design With Jan Meinema

A few weeks ago, we had a visit from Jan Meinema, a Senior Lecturer at Bath Spa University. He spoke to us about sound design and some of the animations he had worked on, and I found it all to be very informative. I can see a lot of what he taught me coming in useful for future animation projects, especially as some of the tips he gave were simple yet effective.

I've always known that sound design can greatly improve an animation piece, but I never realised just how much of an impact it can have if carried out correctly. Jan taught us about different recording equipment and how they were used, and that you should try to get as close to the filter as you could when recording and maintain this distance so that you don't hear the reflection of the space you are recording in. especially if the characters the sound will be applied to aren't in a similar environment.

Another thing that I took away from this lecture, was how sound design can be used to create perspective. Sound doesn't necessarily have to 'follow' the entire scene, but you can 'zoom' into a character or a specific area of a set by using sound. For instance, having an extreme wide shot of a scene yet still being able to hear a conversation between two people in the very distance, zooms in on the characters and can draw your focus onto them, whilst still establishing setting.
An example that Jan showed us that helps demonstrates how perspective can be established was actually a short film I had researched in my first year for a candle reference. Now that I have been shown it in a different light, it has made me appreciate it a whole lot more.

Once Upon a Candle - The Animation Workshop

The way the sound was recorded/edited for when the candle is inside the drawer, differs from when he is sat on the desk top to help create a sense of space. There is a particularly good example when you hear the candle from outside of the drawer at 3:22, as the sound is more muffled to portray that he is sat inside. 

When I haven't wanted to use a music track to accompany an animation in the past, I have always turned to using ambient sounds to enhance the viewing experience, but what I never really thought about was that you don't always have to use sound effects for things you can see in the scene. Instead, if you use sound effects that are stereotypical for that particular setting you can help imply that that is where the animation is taking place. For example, hearing farmyard animals can help indicate you are on a farm, even if there aren't any in the shot. 

Titles Lecture With Martin

Yesterday we had a short lecture with Martin about making titles and compositing in After Effects. He showed us a quick example of a title sequence he had made using Photoshop layers and images and how we could import these compositions into After Effects and animate them. I already was aware of this as well as a lot of what Martin was showing us, but I did learn a few things which would definitely had benefitted me had I been made aware of this earlier.

The first thing I wasn't aware of is that you could pre-comp some components so that when you use masks and animate, say, the position of the components, the mask won't move with the position change, but will instead stay stationary. This would have been a huge help when I was making my info graphic for CoP for instance, as I was animating the mask path in order for text to emerge from behind it, but at least I know now for future reference.

I was aware of the animator function on text on after effects, but I had never had a need to use it before so it was nice to see the different ways in which it could be used. I also wasn't aware that you could use two animators on the same component and use this method to have thing exceed the 100% offset, which could be helpful for creating secondary action or implementing other principles of animation.

Pitch Perfect: Pitching Our Company

As Joe finished the website and showreel, he was able to slot his work into the presentation that I had shared with everyone to work on, and the slides have since been altered and as a result look much cleaner and better laid out. 

Final Presentation Slides

Prior to presenting, we discussed who would talk about what and we thought that it made sense to talk about the work you had worked on and the area we were going to specialise in within the company. So I was in charge of talking about social media and the pages I had set up, were as Emma was going to introduce the company, Joe would talk about the website and finances and Ciara the business cards and how we were going to approach clients.

I feel the presentation went well and I think it definitely helped that we discussed roles before hand, as it meant we didn't trip up or interrupt each other. I also feel it was a success due to the lengths of research we had gone into in terms of competition and finances, and we really considered all aspects of our brand and how we were going to present ourselves and get our work out there.

The only concern that was mentioned was with our title logo, and how some of the stray pixels could be misinterpreted as accented letters, which may be a slight issue with international clients if we ever worked with any. It is something we would definitely reconsider if we are going to pursue our company further.

Pitch Perfect: Preparing For Our Presentation

As we had all completed the tasks we had been assigned, we were now in a position where we could drag and drop our work into a presentation. The only thing that we had to consider in more detail were the finances. Joe, Emma and myself (Ciara was unable to attend our meeting, but still contributed over messages) sat down and researched further into the costs we would need to get started. We were already aware of how much the rent for the studio was going to cost as well as things like software licences as we had made note of these previously, but things like business insurance and optional equipment we quickly looked up. We even went on GoCompare to try and get a more accurate business insurance quote, but at the end of the form it said they would be in contact with us at a later time regarding a quote which wasn't particularly helpful at the time. In the end we just took an average number as an estimate from our Google searches. 

GoCompare Enquiry

I put all of our costs into a spreadsheet so we could clearly see the amounts we would need to be earning/what it is was we would be spending, and used Mike's 'Cost of Living' spreadsheet as a guide for working out tax, as I personally had no idea how to do this or what we would get taxed on, and because of this I included two total expenses figures, one with tax and one without. 

Expenses Spreadsheet

As Joe was working on the website and showreel, I took charge of making the initial slides for our presentation. I made sure to keep the style consistent throughout the slides and with our logo and brand so it would look more professional. 

Initial Presentation Slides

Pitch Perfect: Deciding on a Studio Location

As a group we had to decide where we want to be based, whether this be in the UK or abroad. We were all happy to stick to the UK - though we briefly discussed Ireland as there's a tax break there at the moment - but we thought it would be best to research studio spaces that were available to us and for what price before we decided on a location.

We discussed different cities we'd be happy working/living in, such as London and Manchester, and looked on websites such as Gumtree and various property websites for potential studios in these areas. We found that a lot of the studios were very expensive and the cheaper, more affordable places weren't suitable for us. We were hoping to find a studio that was reasonably sized that would have space for desks and all of our equipment, but a lot of what we found were open plan office/desk space rather than studios, or they were just too small for four of us to work in.

Few Examples of Websites Looked at / Search Results

In the end we decided on Duke Studios in Leeds. We found that the prices were reasonable for everything they were offering with their 12 month contract, studio space. We emailed them asking for an estimated price for a 4 people studio and they replied with (-), which would definitely be ideal, especially as we like the look of the space.

Studio Spaces Available at Duke - Email from Duke Studios

We also thought that the location was ideal, as Animation in Leeds is beginning to grow. Not only this but it is easy to travel to and from, so we could easily attend festivals in nearby cities such as Manchester so we can network. 

Brand Me: Refining my Social Media

Ever since that it has been suggested to me that I should change my font on my channel art, I really don't like the 'O' in my username, so I have taken the advice and changed the font that I use.

Considering Fonts

I scrolled through all of the fonts that were available to me on Photoshop, and I didn't really like any of them, so I searched through a website called Dafont.com, to see if anything stood out to me. I didn't want anything too quirky, though I wanted it to be rather simple. Here I have tried out different fonts alongside my logo. I was looking at the thickness of the text and the letter spacing and in the end I opted for 'Giraffe' because I thought it wasn't too ordinary, yet was clean and worked better than my old font. 

Then came the task of remaking my art, and getting the positioning of the components correct so that they sat nicely on my sites. Making the Tumblr background was particularly annoying as the preview of the theme isn't the same as what is shown on your page. Though it took way longer that initially expected, I think the re-work was definitely worth it. 

New Channel Art

I have since removed the standing character of myself from the channel art. Despite being fond of the piece, I felt that the drawing that I produced for Onform was a better choice, as it was cleaner and much less pixelated when blown up to a different size as I had drawn it using vectors. I still have my original portrait though however, and shall continue to show the piece on my blogs. 

Regarding the "LaurensAnimations" in my YouTube URL/Username, there isn't anything I can do about that at this moment. In order for me to make a custom URL I now need to have 100 subscribers, and I had set up my old URL when this wasn't the case and when I used the account for my Art Foundation work. The "LaurensAnimations" doesn't seem to show up usually when you search for my name, instead the link is a bunch of random letters, but it will still work as it is still associated with my account. As I can't add "Laurenimations" to my URL, I'm going to make sure to tag all of my videos with this, so that you should still be able to find my work if you search for it. 

Pitch Perfect: Setting up Social Media

Now we had decided upon a logo, I was able to make a start on setting up our social media pages. The first thing I did was set up an email that I could use to set up or pages, and that we could all use as a company. From here I was able to set up an Instagram, Twitter, Tumblr, YouTube and Facebook Page.

Initial Pages

I made sure to keep the channel art and colour schemes consistent throughout, as well as things like company descriptions, though these changed slightly depending on the website and character limit. I plan to upload a showreel when we have one put together, and potentially a few pieces of work so we have something to show on our pages.

Pitch Perfect: Logo Designing

In our last meeting we assigned each other roles, this included what we would do for the company and the work we need to complete for setting up our company and presentation. My title is Marketing Manager, and I shall be taking charge of social media and making sure our work gets out there, so my first task is to make our sites. In order to for me to do this, we had to decide on a logo and the colours/style we were going to brand ourselves with. Emma was left in charge of creating the logo, but asked for a few quick sketches of what we all had in mind, so she could take the best elements from our designs and make a refined, final logo.

My Initial Designs

I started by looking at different pockets and tried to keep the designs simple, so the final coloured product would look clean and professional. I also looked briefly at having a character sitting in the pocket as I thought this would help get across that we were a fun company.

Emma's Refined Designs

Emma produced a series of designs based on our ideas and input, but in the end we decided we wanted to go for a simple pocket design, and try to incorporate the pixels into the design. Joe created some tests with example fonts and colour which we all really liked, and in the end went for the design that Joe had come up with.

Joe's Designs

I personally thought it was a good decision to go with Joe's designs, as I like the simplicity of them and they look much more professional than what we had previously come up with. I also like the decision to stick with the one colour gradient - we had opted for the green/blue - as it doesn't over complicate the design, and it makes it easier to brand ourselves this way.

Brand Me: Existing Social Media

For our new PPP brief, we are required to develop a creative presence, and as part of this presence we are encouraged to have set up several social media pages with channel art that will identify ourselves. Now, I've already got multiple accounts for different sites, and have actually updated my look somewhat recently, but I thought I'd take this as an opportunity to review my style and see what people think.

My Social Media Pages

It was pointed out to me that my first consideration should be the text that I use. The text I am currently using is very 50s Art deco, which is fine, but I should consider what this could say about myself and whether this is what I want my image to be. I'd never really thought about this before, and chose the font simply because I liked the look of it, though looking back over it, it might be a good idea to change. Whilst I am doing this, I shall also have to visit my YouTube page, as the links to my other blogs and pages have since been removed so now my art isn't actually pointing to anything. 

Other than that nothing was really mentioned, other than it might be nice to design some more characters like the ones I produced for onform to have on my channel art, which maybe something I explore, not only for my portfolio but for my online identity too, though I don't think this is a necessity because I like the channel art I have currently. If it is not something I follow through with now, it is definitely something I will consider for the future. 

Fettle Animation: A Talk With Zane Whittingham

Today I attended a surprise presentation by Zane Whittingham from Fettle Animation, a company that I had coincidentally researched prior to the talk for my Pitch Perfect project. He showed us a selection of his work - some of which I had already seen whilst I was researching, but it was nice to see the pieces I had missed - and talked to us about breaking into the animation industry. I thought it was interesting to hear about the freelance artists and animators that they had worked with in the past. Not all of them had been what Fettle had been personally looking for, and so they didn't end up working there very long, but it was nice to hear that they had achieved success in other companies, and that there are considerate people such as Zane in the industry that still found the positives in individuals to refer to other creatives and clients. It made me think more positively about the animation industry as it seems to be a closely knit network, and though you may not excel with one company, you may be comfortable with another, and that's okay; definitely reassuring.

After the talk, I took the opportunity to chat with Zane and show him some of my work. I thought my Responsive work related heavily to what Fettle were doing with their own, so I showed him and he seemed to like it, and even asked to see other work I had been working on, which was nice. When I asked if he had any pointers he told me to remember the principles of animation and try to incorporate them the best that I can, and that Anticipation might be a particularly good one to focus on with my current responsive project, especially when the character is working with the pitch fork.

I really appreciated the time Zane took to talk to me, and the tips he was able to provide. He had given me a business card, so I took the opportunity to email him to thank him again for his time, and show him some more of my work if he was interested.

Green Screen Tutorial: Part Two

In our second green screen tutorial we were shown how to key the green screen and remove it from our footage that we collected in the first session. The process was surprisingly easy, but then again we were only shown a very basic level of keying, it can obviously get much more complex than what we were working with. Still, I can definitely see how this process could be of use/beneficial to me in the future, if the opportunity arises.

Screenshots of Steps

As I said, the process was relatively easy. To start you drag the keylight effect onto the JPEG sequence then use the screen colour to select the green screen. You can tell that the screen has been removed as the red of my composition background is showing through, but there are still areas that remain due to the green screen being poorly lit to begin with. To correct this I played around with the screen softness and the shrink/grow until I was happy with how it looked. 

To remove the rest of the unwanted background, I created a mask. I played around with the mask expansion so I could get a close to my subject as possible without erasing any of it. From here I was able to add in a background and compose the piece. 

Final Product

Overall I found the session to be very interesting and informative, and I think I was able to do a good job with the source material we had. It was a shame that the windmill shakes due to the original photographs but it will do for a test. If I were to do this myself in the future I now know the importance of keeping the camera steady and keeping the green screen well lit!

Green Screen Tutorial

Today we had a very quick session on how to use green screens, which I found to be really interesting. We ran over the basics of how green screens work and how they were used. I also discovered that green screens are green (or blue) because this colour isn't a common colour found in skin tones. Who knew?

We were shown how to set up the light stands and LED lights, and I found that you would have a number of different lights to do different things. You even have to have a separate light - or lights - to light up the green screen, which I did not know. I also learnt the standard way for lighting up your subject.

My Beautiful Diagrams

The diagrams that I have created outline a standard set up for using a green screen. The Edge light imitates the sun and will shine on the object, in this case, from behind. The Key light is set up opposite the Edge light to act as light that will be bouncing from other objects onto the main object, IE reflections from the sun/indirect lighting. This is usually not as bright as the Edge light, and you can actually replace this light with a reflector, but sometimes it's better to be able to have the control over the intensity of the light if you have the option to. Lastly, the Fill light is simply there to get rid of any unwanted shadows that are created by the first two lights. This light will definitely not be that bright and it is usually just a subtle addition to make the aesthetic of the shot nicer. Having said this, it all depends on what kind of mood or look you're trying to create. If you're wanting to have a shot that is reproducing the effect of the moonlight on a scary setting, you might only want to use the Edge light. For instance, Sin City is a film that used Edge lighting for almost 100% of their shots, as that was the look they were striving for, so it all depends on preference. What is important to remember however is to light your object first, no matter what set up of lights you are wanting to use, as well as trying to not let the light for the green screen interfere with the lighting for your subject. Above this you also have to consider the space you have to work with, and the size of the object/subject that you're photographing.

Using a green screen is not something that I had even thought about using before now, but I would definitely like to give it ago, whether it be for a future project or just something I experiment with.

Lip Sync Lecture

There are around 9-11 main mouth expressions that are used in dialogue, and these can be broken up into both vowel and consonants. When creating a lip sync it's important to remember to animate the phonetics rather than each individual letter as the word would be wrote down. Instead, you need to study the phonetics of a word, or even how a group of words would be spoken together.

Examples of Lip Sync Charts

Some Golden Rules of lip syncing include:
- Animate vowel sounds
- Only add punctuation shapes where necessary. Too many will make the mouth movement seem un-natural and out of sync.
- You can be a couple of frames early your animation, but it will never work if the visuals are late.
- The shape of the mouth forms the sound.
- Exposure sheets are useful!

I wanted to quickly test my new lip sync knowledge as it is something I have not yet experimented with, as the opportunity has not arisen. I selected a sound clip from the audio for my responsive project (as it's the only audio I had with me at the time), and used Martin's prepared mouth shapes to try and create a lip sync.

Lip Sync Test

As a first try I don't think I did too bad. It was my first time using Hold Keyframes in After Effects too, and I'm so happy that I now know this exists as I can see this feature being very useful for future projects. Though I did have some issues that no one seemed to have the answer for; the mouth shapes were changing in between two keyframes that were exactly the same. With this being said I think the mouth movements look relatively accurate, and I would like to practice this further to see if I can improve this skill, as I definitely think I'm going to need it.

Pitch Perfect: Company Research

In order to gain inspiration for our own company and to find out who our competition was, I have researched a handful of 2D animation companies, both large and independent. I started my search by thinking of advertisements that were especially creative/narrative driven to accommodate for the interests of both Emma & Joe, and Ciara.


Adam&EveDDB
The first I thought of was the Christmas John Lewis advert "The Bear and The Hare", so I started my research there. The company that produced the animation is Adam&EveDDB and I soon found that they are not at all a small company, but in fact have around 200 employees.

They have worked for a large range of clients, the majority seemingly being for products but have done the odd piece for different charities. Though, it is not just animations they have produced for their clients. They have made illustrative ads for different clients and campaigns, and a lot of their work is also live action, so seemingly have a wide range of skills and capabilities.

Client List and Company Overview

Overall: The company doesn't seem to be focused in terms of media and their approach to briefs, but instead seem more inclined to produce advertisements. 

Martin Agency
I found out about Martin Agency from a featured ad I saw on one of my social medias about Oreos, and really liked the art style so wanted to find out more about who made it. I discovered that Martin Agency have produced many advertisements and illustration ads for Oreo before, but I just didn't realise who they were produced by.

Client List and Company Overview

Wonderfilled Oreo Advertisement

The company is again a very large one that employs over 500 people from around 27 different countries, and much like Adam&EveDDB they produce a variety of work that seems to lean more towards advertising, though they state that they have capabilities in strategic planning, digital work and data analytics.

Distant Future

An Animation company that specialises in 2D and 3D animation, producing work to ensure "audiences remember their experience". A large company that has produced work for the BBC, National Railway Museum, Twenty Twenty Films and other clients, ranging from logo animation to motion graphics and visual effects. 

Farnell Element 14 - Distant Future

Fettle
A small animation company based in Pennine Yorkshire, made up of three creatives that have a "passion for character animation, strong design and telling great stories". They have won a number of awards and produced work for clients such as Cbeebies and Citv.

Children of the Holocaust and DOG

Kilogramme

Founded in 2005, Kilogramme is an award winning animation design company based in Manchester. They focus on 2D and 3D animation and will "take you from initial concepts and ideas, right the way through to the finished product". 

Bitesize Logic Gates

Blue Zoo
Blue Zoo is an multi BAFTA winning animation production company that are based in London. They specialise in character animation, and produce work across all digital platforms.

Showreel 2016

Studio AKA
This independent studio is based in London as is known internationally for their "idiosyneratic and innovative work, expressed across an eclectic range of projects".

Sally's Story - NSPCC 

Jellyfish Pictures

A company that specialises in animation, CGI, motion graphics and VFX, with a team of more than 100 artists in their offices in Noho and Brixton. They provide a range of services from advertising to TV and film industries. 

Comic Relief

Golden Wolf

Golden Wolf is a "solution-focussed production company bases in London's Shoreditch".  

Vandroid - Graphic Novel Trailer

Here is just a small selection of companies and work that I like. I found when I was researching that generally the studios either specialise in a certain media or method, and apply this style to a range of different types of animation/briefs (for example, charity work, advertising, tv and film), or they have a particular client or output in mind but create the work in a variety of different ways. The latter was more common with larger studios, so I think we will be able to be successful by being open minded about the briefs and clients we take on as a company, yet being somewhat restricted by method. 

I also like these studios not just for the work that they produce, but because of how they presented themselves online. The way they introduced themselves was very professional yet friendly and inviting, especially Martin Agency. In their about me they say "We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie. Our goals are not just about dollar signs or rewards for our shelf (though we like those, too). Our real goal is to help clients find and tap into new energy for their brands", and I like that they have been able to get across their values and goals as a company while keeping the character and 'funness' of the company and employees. I would very much like to encorparate this into our own company, especially as we are striving to be fun and narrative driven.